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MasterCard-ESSEC Luxury Brand Management Executive Program - ESSEC - ESSEC Business School
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MasterCard-ESSEC Luxury Brand Management Executive ProgramMasterCard & ESSEC Business School are pleased to offer this unique executive program in Luxury Brand Management in Asia-Pacific.For the 2008 intakes, MasterCard is offering 15 scholarships for each session (to cover the program fees) to the best candidates. Practical informationDuration: 4 daysApplication requirements: A letter of recommendation from current employerAn up-to-date resumeProgram fees: S$ 5,600 (travel, accommodation and living expenses not included)Session 1: April 11 to 14, 2008.Location: ESSEC Business School in Singapore (ESSEC Asian Center)Application deadline: March 14, 2008Session 2: August 22 to 25, 2008.Location: MasterCard Worldwide Hong Kong office, Dah Sing Financial Center,Application deadline: June 30, 2008 For any information about the program, please contact us.Program and Professors Download the programKey objectiveThe main objective of this 4-day program is to provide participants with both theoretical and practical up-to-date knowledge on luxury brand management from experts in their fields.The courses include business case discussions and debates among participants and professors.ProfessorsSimon NYECK, ESSEC Business School view his profileMichel PHAN, ESSEC Business School view his profilePierre Xiao LU, Fudan University School of Management view his profileEndorsements from participants of the 2007 intakeWhy they joined the program…Andrea Bonardi, Managing Director of La Perla Asia, Singapore“Asia is such a diverse and dynamic market that it is of critical importance for a manager dealing with luxury brands to constantly keep an eye on the socio-economic trends which allow to understand the evolution of our customer base in order to cater to their needs and aspirations. In this respect, attending a luxury course by the most prestigious school in this field with a specific focus on Asia is a unique opportunity to increase your knowledge of Asia and fine tune your tools for a successful business.”Louis Ferla, Managing Director, Cartier, Taiwan“I joined the MasterCard-ESSEC Luxury Brand Management Executive Program to enrich my business knowledge beyond my day–to-day job; to understand the trends, practices and strategy of my competitors. In today’s changing working environment, it is a necessity to constantly re-evaluate ourselves and our environment.”What they liked in the program…Christopher Kilaniotis, Managing Director, Cartier, Singapore“I would like to thank you in regards to the opportunity to participate to the MasterCard-ESSEC program which I found very interesting. The program is a good initiative and contains many beneficial details. I also enjoyed the participants interaction as everyone contributed with their own experience.”Patsy Chan, Chief Operating Officer, Richemont Asia Pacific, Taiwan“There were a lot of real case studies that helped us understand the market, the competitors, and to apply the theory and practices learnt during these four days. The atmosphere was very relaxed and created good interaction amongst all classmates in the sharing of experiences and innovative ideas.”Alessandro Raniolo, Managing Director, Ermenegildo Zegna, Singapore"Excellent session on defining luxury and changing dynamics of luxury business. Excellent session on services. Very relevant to me and to the challenges I face managing my business.”Brian Chou, Vice president, Head of Strategic Marketing Department, Taishin International Bank, Taiwan“It’s great to learn models to develop and manage a brand. I will love to apply these to mass market. It’s also wonderful to know stories about the world of luxury brands.” Application Apply Online now! Download the Recommendation Letter templateContactAcademic Contact : Professor Michel PhanESSEC Asian Center100 Victoria Street#13-02 National LibrarySingaporeTel : (65) 68 84 97 80 Fax : (65) 68 84 97 81
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